World Of Swords

Now it could be Kung Fu Lessons, or Karate Instruction, or Kenpo online, or any number of beasts, but it is all the same. It could be the backs of comic books or late night infomercials, but you know what I mean. You can have the power to destroy eight skinhead neo-nazis with a single secret technique that has never been seen before!

Now, the weird thing is, some of these things you see on the web actually have worth. Some of them are the product of dedicated martial arts senseis. The sad truth, however, it is still a 'buyer beware' game out there.

The plot line for these productions is pretty predictable. First build some empathy with the crowd. Since everybody grew up and encountered bullies, telling the crowd that you used to be picked on by the bullies is a pretty safe bet.

Now, you've put the idea of being picked on in the rube's head, the second step is to help him solve this problem. You've got to convince him that if he studies your style or gimmick he will be capable of fighting back. This magic formula, if you think about it, is at the heart of every kung fu movie, from Gorden Lui to the Karate Kid, ever made.

Now, except for the final step, actually taking the bucks, you've basically got it figured out. It is all that quick and easy. Convince him he has a problem, give him the solution, take his dollars. Or, if you want to define it in other terms, suspend his reality, give him a fantasy, take his hard earned moola.

Now, let's be honest, some products should be sold, and some should be avoided like smelly, day old garbage, and the way to figure out the difference is easy. If the pitch follows a certain format, you might want to avoid it. A guy who follows an exact scriptline has done his research as to what works, and he is trying to build his bankroll on your back.

The better alternative is the guy who doesn't follow a script, but who actually talks to you. It is not a selling format, but a voice that has substance and belief. It is a guy who believes in what he is practicing, and is selling out of compassion and love for what he does.

This is not to say that there isn't sometimes some good stuff in some of the Snake Oil Kung Fu Lessons, or Karate Instruction, or Kenpo Online, or whatever. Be it prison fighting or ghetto blasting, or secret spetznatz techniques taught in secret by an ancient voodoo witch doctor...there could very well be some juicy stuff, or even a new way of understanding things. Sometimes, you know, Snake Oil delivers the goods!

You won't find Snake Oil Kung Fu Lessons at the Monster. Mouse to Monster Martial Arts and learn the real science behind the Martial Arts.